Our Solutions

  • Concept Test
  • Advert Pre Test & Post Test
  • Promotion effectiveness
  • Sponsorship effectiveness
  • Audience/Listenership / Media Habits study

Smartphorce provides tailored market research methods, insight and solutions. We do not have any “off the shelf” packages to sell, rather we conduct bespoke market research projects, which meet individual client research objectives.

We are able to utilise a number of market research techniques, services and methodologies to examine the consumer landscape in a given market or category.

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  • Concept Test
  • Advert Pre Test & Post Test
  • Promotion effectiveness
  • Sponsorship effectiveness
  • Audience/Listenership / Media Habits study

The value of a brand rises and falls with its communication. At Smartphorce, we identify, explore, and measure the factors that surround communication and innovation.

We have extensive experience of research to develop and market test new products and propositions, ranging from household groceries to financial products.

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  • Mystery Shopping
  • Customer Satisfaction & Experience Study
  • Employee Engagement /Staff Attitude studies

The Stakeholder Management research solution provides an understanding of customers’ interactions with the public-facing side of your business or organisation. Sometimes, excellent marketing and a well-designed store layout can be let down by a lack of knowledge amongst staff or a poor attitude on the shop floor for instance.

It can be used to understand and compare the level of product or service knowledge amongst staff, review sales skills, see how complaints are handled and escalated, test the procedures for carrying out a refund or exchange and a wide array of other potential transactions between customers and front line staff to improve customer experience.

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  • Distribution Checks
  • Outlet Census
  • Retail Audit and shopper insights
  • Mapping and Listing
  • Feasibility studies
  • Opinion Polls

We provide agile insights for a fast-changing retail landscape. We also carry out social research and social market research to assess needs-based programs and to develop and test interventions and policies, communications materials and social marketing campaigns

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